Google Ad Planner Helps Find Relevant Sites For Your Media Plan

Written by inAm from http://www.temptingmagazine.com on December 16th, 2009 | 0 Comments

Marketing is the key process in improving your business. If you’ve ever wanted some serious help with planning your online display ads, cheer up; it’s a complicated process, so you’re not alone. In fact, Google anticipated your needs when it introduced its Ad Planner in late June 2008. Today, the company is opening up Ad Planner for anyone with a Google account and adding a bunch of features.

provides marketers with a demographics breakdown for selected web sites that includes valuable information, such as gender, age, education, income and language. Ad Planner helps marketers identify web sites their audience views, and buy advertisements on those web sites.

Google is not the first company to come up with this. Its most notable rivals for providing this service are Nielsen Online and ComScore.

Google Ad Planner now support search queries (surprise!) and geo-targeting, which means you can drill-down to specific states or metros (region or cities in geographies outside the US). You can also choose among three new ranking methods to display results from the sites you’re considering running your campaigns on, and there’s also a new interactive ‘bubble chart’ which should help you compare demographics, frequency, traffic, and unique visitors visually.

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